G.O.A.T. Spice was born at a family grill. Here's how we use it — and how you can too.
The Versatile Blend
G.O.A.T. Spice started as a secret weapon at Naval Academy tailgates, but it didn't stay secret for long. Once people tasted it on a ribeye, they started asking: what else can this go on?
The answer? Pretty much everything. Steaks and burgers are just the beginning. Chicken, salmon, roasted vegetables, baked potatoes — G.O.A.T. Spice brings that steakhouse-butter depth to whatever you're cooking.
Explore
This is where G.O.A.T. Spice was born. Season generously on both sides, let it rest 10 minutes, then sear over high heat. The blend's savory depth and buttery finish turn any cut into a steakhouse experience.
Pro tip: coat your steak 30–60 minutes before cooking for maximum flavor penetration.
Mix G.O.A.T. Spice directly into your ground beef before forming patties, or season the outside just before hitting the grill. Either way, you're getting a burger that tastes like it came from a serious kitchen.
Pro tip: 1 tsp per pound mixed into the meat, plus a pinch on top after the flip.
Thighs, breasts, wings — G.O.A.T. Spice works on all of them. The blend's warm spice notes and savory backbone make chicken anything but boring. Great on the grill, in the oven, or in a cast iron.
Pro tip: rub under the skin for roasted chicken to get flavor all the way through.
A light dusting of G.O.A.T. Spice on salmon or shrimp adds just enough savory warmth without overpowering the fish. The buttery notes in the blend pair beautifully with seafood's natural richness.
Pro tip: season just before cooking — seafood is delicate and doesn't need a long rest.
Toss your vegetables in olive oil, hit them with G.O.A.T. Spice, and roast or grill until caramelized. Zucchini, peppers, asparagus, corn — the blend's savory depth makes vegetables the star of the plate.
Pro tip: don't crowd the pan. Give vegetables space so they roast, not steam.
Baked, roasted, or smashed — potatoes and G.O.A.T. Spice are a natural pairing. The blend's buttery, savory notes take a simple potato from side dish to something people ask about.
Pro tip: for smashed potatoes, season before and after smashing for double the flavor.
Great On All Things means all things. Sprinkle G.O.A.T. Spice over vanilla ice cream, drizzle with your favorite hot honey, and finish with roasted pecans. Sweet, salty, buttery, spicy—and ridiculously good.
Pro tip: Start with ⅛ oz. of G.O.A.T. Spice and adjust to taste. Don't knock it until you've tried it.
Creamy, cheesy comfort food just found its new best friend. Stir in a little G.O.A.T. Spice or sprinkle it over the top for a buttery, savory finish that takes mac & cheese from comfort food to something worth talking about.
Pro tip: Start light and add to taste. Let the cheese and G.O.A.T. Spice work together — you can always add more.
Butter your popcorn, give it a shake of G.O.A.T. Spice, and settle in. Savory, buttery, and just a little unexpected — it's scary how good this stuff is. Werewolves, zombies, and whatever else is lurking in the dark can wait. We're finishing the popcorn.
Pro tip: Toss with melted butter first, then add G.O.A.T. Spice a little at a time so every kernel gets some love.
"I put it on everything. Steak, chicken, vegetables — even my scrambled eggs. My wife thinks I'm obsessed. She's not wrong."
— A very happy customer
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G.O.A.T. Spice is in stock and ready to ship. Order today and taste what the fuss is about.
